To put it in a simple definition, commercial photography is plainly taking photos for commercial purposes, such as ventures that make use of professional shots for advertisements, sales pitches, brochures, product placements, and merchandising. Venturing into commercial photography requires more than just the number of photo profiles that have been produced and recognized, the technique and skills that you, as a photographer, have come to master, but that you have also got to learn the business side of mounting it, such as copyright laws and marketing strategies.
It can verily happen that creative ideas may be similar from one artist to another and determining which is the original may lead into a legal dispute and, in the case of professional photographers, they, too, have a share into what is called “intellectual property,” which refers to the unique and solely created photography works that, by law, are intellectual produce and properties of the photographer or artist and should always be registered with the US Copyright Office to protect those valuable photographs from being copied or being infringed, in a way, from other photos taken by other photographers. By registering one’s works, the copyright office presents a public record of each photographer’s ownership of the photo material. The viable benefits of having your valuable photographs be copyrighted are not just for protection from infringement or showing your legal ownership to your works, but, more so, your copyright pieces can be legally used by others, thus giving you an income, through what is referred to as acquiring the license to use your works by having a written agreement that stipulates the terms and conditions of use.
Insurance is one basic step needed to be enrolled in, when venturing into the business of commercial photography, in order to help mitigate for the financial losses brought about by fire, physical accidents of staff, or equipment being lost, stolen or destroyed. When it comes to choosing the right insurance coverage, get one that suits your needs, like comprehensive general ability coverage for bodily injury and property damage, owned and rented equipment coverage, computer and mobile device coverage, portfolio coverage, business content coverage, and more.
Accosting for what a commercial photographer should demand for his job and works as what is known as the “cost of doing business,” the American Society of Media Photographers (ASMP) has readily provided this formula: non-reimbursable expenses + desired salary = the total overhead cost divided by the number of billable days = the total cost of doing business. In the age of digital information, it is very important for commercial photographers to channel their marketing strategies into this technology by using communication in a consistent mode to their potential clients through emails, phone calls, or using social media, and building a website to showcase the business profile and photos and investing on SEO to have the website be ranked in the search engine servers.
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